$1 into $4: BC Floods and Extreme Weather Appeal Results

December 10, 2021

When disaster strikes, the people of Raymond James are motivated to help. The Raymond James Canada Foundation is proud to multiply the impact of each dollar our colleagues donate.

Including the RJCF match, we raised $111,000 in support of the Canadian Red Cross’s BC Floods and Extreme Weather Appeal. Thanks to the matching commitments* of both the Federal and Provincial governments, the total impact of our donation equals $333,000!

Just months after British Columbia’s devastating fires, the province is facing another urgent and ongoing crisis. The recent flooding and landslides have resulted in mass evacuations, severe property damage, and the tragic loss of at least four lives. The individuals, families, and entire communities who have lost their homes and livelihoods need our help to recover.

To maximize our collective impact, the Raymond James Canada Foundation launched an internal donation-matching campaign in support of the Canadian Red Cross. Our Raymond James Ltd colleagues responded quickly and with incredible generosity.

Thank you to all our Raymond James Ltd advisors and associates who contributed to the 2021 BC Floods and Extreme Weather Appeal. Our collective contribution will support the Canadian Red Cross’s immediate and ongoing relief efforts, long-term recovery, resiliency, and emergency preparedness. We are stronger together, and your generosity and compassion for others shows that #RJCares.

Impact Statement from the Canadian Red Cross

“The scale of the damage caused by flooding in British Columbia is difficult to grasp.

Entire communities are largely underwater, and a state of emergency was declared on November 17 after record-breaking rainfall inundated homes, shuttered businesses threatened livestock and left countless in need of rescue. The torrential rain triggered mudslides and washed-out highways. Thousands of people have been evacuated. Many don’t have access to essential services.

Rebuilding will not be easy. But now it’s possible thanks to your efforts rallying support and fundraising for the British Columbia Floods and Extreme Weather Appeal.

Thanks to all of your generosity, we’re providing emergency shelter to families with nowhere to go. We’re supporting individuals who have experienced loss and hardship. We’re delivering access to essentials like food and clothing. And we’re supporting the evolving needs of communities as they work to rebuild.

This latest disaster comes on the heels of devastating wildfires that tore through parts of B.C. this past summer. The next few weeks, months and years will not be easy. They will be filled with challenges yet to be revealed as the ongoing COVID-19 pandemic complicates recovery efforts. Your support, however, means we have a path forward.

Your gift is the gift of hope.

So, I say from the bottom of my heart: Thank you! Thank you for answering the call for help, for sharing your strength, leadership and compassion and refusing to ignore people in crisis.

You have made an amazing difference!”

– Janet Johnson, Chief Development Officer, Philanthropy, Canadian Red Cross

Federal and Provincial Government Matching:

The governments of Canada and British Columbia will match every dollar donated to the Canadian Red Cross’ British Columbia Floods & Extreme Weather Appeal. Both governments will match individual and corporate donations for a period of 30 days starting today, November 26, 2021, and retroactively for donations received since November 17, 2021, when the campaign began.”– Pm.gc.ca